1:1 PR INTENSIVE FOR SMALL BUSINESS OWNERS

One-to-one support to help you DIY your small business PR

Work with me and receive my expert guidance and a huge dose of confidence to help you promote and sell with more confidence and authority.

RESTARTS IN SUMMER 2024

If you want to get better at promoting your business, and feel better about it… this package is for you.

This one-to-one support is here to help you dedicate time to developing your small business promotion with a PR expert (me 👋) as your guide.

WHAT WE CAN DO TOGETHER 👇

FIND YOUR VOICE

I’ll help you gain self-trust to put yourself out there and feel confident in what to actually say to promote yourself, position your offer, and become known as an expert or the go-to in your field.

BUILD YOUR STRATEGY

Learn strategies to get visible, reach a wider audience, and build your reputation using my years of PR and communications experience. Come away with a plan and feel ready to get going and take action.

DIY YOUR PR

🪩 Press + radio features

🪩 Podcast interviews

🪩 Collaborations + partnerships

🪩 Guest teaching + workshops

🪩 Expert opinion + guest posting

🪩 Speaking events

“Straight after our session I landed two interviews.”

— Sara

“After one 30-min session, I got booked on two podcasts.”

— Alice

“There was no hesitation to action my new messaging.”

— Tina

“I got two new clients from the first piece of press.”

— Kate

PR will help you reach a wider audience and build your reputation

IF YOU:

👎 Feel frustrated with not reaching new people because you’re relying entirely on social media to promote your small business

👎 Let imposter syndrome stop you from putting yourself forward for opportunities

👎 Feel icky about what to say when promoting and pitching yourself

👎 Are unsure how to actually find and secure relevant opportunities so you never get around to taking action

I WILL HELP YOU:

🤩 Generate new ideas to promote your business and grow your audience

🥳 DIY your PR and break down the process of pitching for press and opportunities

👋 Find the words to authentically talk about your business, your stories, your expertise, and your impact

🥳 Become known and trusted within your field to drive sales and referrals

SELF-PROMOTION BOOST CASE STUDY

Emily booked a Self-Promotion Boost and this is what happened

Emily came to me and said she wanted to pitch for podcasts and speaking opportunities but was struggling with imposter syndrome: “I feel like there are others better than me, so I don’t feel confident putting myself out there as an expert. I also don’t actually know how to pitch and this is making me doubt myself overall.”

In our 90-min session, we pulled out all her amazing expertise and I showed her how to frame it to appeal to podcasts and speaking events. I showed her my pitch template and talked through how she could pitch herself.

After the session, I wrote up a few pages of pitch topics and stories for her to use, along with action steps.

Within a week, she’d got booked onto a podcast based on a pitch she’d sent since our session.

“I feel I can now put myself forward feeling good about myself. I feel much more confident about myself, what I know about, and what my USPs are. The pitch templates she provides with the package are incredibly useful, I feel like I can hit the ground running with pitching for speaking and podcasting, and I have an abundance of ideas for using in my content too.

Bridie is knowledgable, reassuring, and an expert in creating PR angles from stories and experiences.”

Off the back of her podcast interview, Emily told me, “I’ve had some lovely feedback on it – people saying they had learnt something, or that they would hire me if they needed someone. I’ve actually got a potential big job from one person.”

Understanding the PR process, and trusting what you have to say, are both key to self-promotion. Are you ready to take control of your small business promotion?

Read what previous 1:1 clients say

  • "Straight after our session I landed two interviews and had my comments featured in relevant publications.

    I've felt far more comfortable putting myself forward for podcast features and press opportunities. I have clarity on the topics I can speak about as well as the avenues to share these stories and opinions.

    Now I better understand what to do and how, PR takes up less space in my brain to plan and go forward with these ideas.

    My confidence has improved vastly – it was empowering to discuss all the topics I can talk about for PR and reminded me I should put myself forward for more opportunities.”

    – Sara | Fresh & Fearless | diversity & inclusion consultant

  • "Off the back of one session, I pitched for two podcasts and got booked. For the first time in my life, I feel confident to put myself out there and pitch my ideas to people.

    I couldn’t wrap my head around how PR worked but Bridie made me feel far less intimidated by PR and getting my name out there.

    Bridie answered all of my (many) questions super clearly and left me feeling excited to grow my business and reputation through PR.

    Her guidance is thoughtful, considerate, and easily actionable. She is absolutely lovely and super easy to work with. Highly recommend!

    – Alice | Alice Rowan Content Marketing | SEO copywriter

  • "I found two new clients through the first piece of press.

    Bridie helped me understand how to proactively get PR rather than waiting for opportunities to land in my inbox.

    I now understand how PR works and feel confident in pursuing it for myself.

    Bridie gave me written examples, pitch templates, and a clear strategy, which I have found really useful to lean on when I'm stuck.”

    Kate | Kate Holden Clinic | trichologist

  • "There was no hesitation to action my new messaging on my website and social media the next day because I knew it was right.

    I now feel clear and ready to communicate what I do to current and potential clients, which has really improved my confidence in myself and my business!

    Bridie is great at what she does and an expert in her field.”

    – Tina | Dapple pop studio | visual merchandiser

  • “I immediately felt less overwhelmed and more confident about having an impact when sharing and talking about my work.

    The session was super inspiring. I loved Bridie’s ideas. I knew I could implement lots of them straight away because the way Bridie framed things just made things click.

    I left feeling clear how I could communicate an overall picture of my business.

    I look forward to working with Bridie more in the future, and I would definitely recommend!”

    — Emily | Emily Marston Ceramics | artist

  • "I honestly can’t think of anything that would have made the session better.

    Bridie helped me feel so much more confident talking about my business.

    She got me past blocks, explaining things in a way that was easy to understand without all the jargon.

    It was clear that she’s very experienced and full of ideas to help my business.

    I left the session with so many ideas. I’d definitely recommend Bridie.”

    – Eleri | Iogis Bach | baby yoga and massage

  • Small business owner, Heather Hutchinson, recommends Why You Create

    “If you’re thinking about working with Bridie, do it.

    Bridie got me excited to actually do the work of digging into what makes me unique and figuring out what I want to be known for.

    She made me feel like PR is achievable for me. She explained everything simply yet in a lot of detail and never made me feel silly if I didn’t know something. 

    It was really productive for me to speak to an experienced expert about PR. If you want more knowledge around PR and how to use it for your business, Bridie is clearly very experienced and will run through the steps you can take as well as what to expect.”

    – Heather | Be Full Bloom | social media marketing

  • "Bridie gave me the confidence in myself to talk about and promote my artwork in a way that shows off its true potential.

    Bridie was organised, pragmatic, and I felt she immediately understood my business and goals.

    I worked with Bridie over several months – she is obviously extremely experienced in PR and marketing and knew the best ways of researching, working with, and contacting the press.”

    – Katherine Jones | artist

  • "Our 3 months with Bridie got us 100% ready to get going with PR and we decided to keep working with her long-term!

    Our confidence has massively improved since working with Bridie, especially when it comes to knowing the topics we can pitch to press, podcasts, and speaking events.

    Bridie is extremely knowledgeable and never makes you feel like you're asking silly questions. Our sessions were flexible with opportunities for us to develop in different areas.

    Her pitch templates are really helpful and easy to use.”

    Laura & Mary | Chroma Marketing | marketing consultancy

  • "Bridie is an expert in creating PR angles from stories and experiences. I can now put myself forward for opportunities feeling good about myself.

    Bridie has a skill to be able to listen and create ideas on the spot. She listened to my ramble and came up with thoughtful, creative, unique concepts I can pitch.

    The pitch templates she provides with the package are incredibly useful, I feel like I can hit the ground running with pitching for speaking and podcasting, and I have an abundance of ideas for using in my content too.

    I feel much more confident about myself, what I know about, and what my USPs are.”

    – Emily | Content By Emily | brand strategist

THE DETAILS

SELF-PROMOTION BOOST

👉 Pre-session questionnaire to get everything out your head.

👉 I'll research you and bring strategic ideas to our session.

👉 90-minute session, one-on-one with me.

👉 Follow-up notes breaking down your next steps in PR.

👉 Session recording.

👉 After your session we’ll work together as you take action on your PR. This could include: pitch templates, pitch editing, written up expert messaging, creating your PR strategy, giving you or helping you find journalist contact details, answering questions and keeping you accountable.

£250

WANT A QUICKER BOOST?

PR POWER HOUR

👉 Pre-session questionnaire to get everything out your head.

👉 60-minute session, one-on-one with me.

👉 Follow-up notes breaking down your next steps in PR.

👉 Session recording.

£150

MEET YOUR PR STRATEGIST

All I want is for you to feel confident promoting your small business

I’m Bridie 👋 and I’m here to show you how to grow, promote, and sustain your business by leveraging PR opportunities, so you’re not only relying on social media.

Everything I do is to help you promote your business – both what to actually say + showing you new ways to get more visibility.

I’ll show you how to:

✦ Think outside the box about new places you can get visible and grow your audience.

✦ Communicate your passion, experience and expertise to become the go-to in your field.

✦ Bring in opportunities like podcast guesting, collaborations and press features to raise your reputation.

Prior to Why You Create, I have a decade of experience in PR and communications in some of the UK’s most progressive art galleries.