PRESS UNWRAPPED
Build your small business visibility and reputation with press features
A self-paced course all about getting your small business featured in the press.
No more mystery. I’ll unveil the PR process and divulge my best actionable guidance and tips on press opportunities for small businesses.
In this press foundations course for small businesses, I break down the best types of press opportunities and articles you can pursue, how you can use your stories and opinions to secure press coverage, and practical tips on finding opportunities and contacts.
You will leave with clarity, confidence, and brimming with ideas to DIY your PR so you can build your visibility and reputation through press coverage.
You are press worthy… let me show you how 🎉
“Everything is so much clearer now and PR no longer feels scary! I feel more knowledgable and far more confident. Bridie was nothing but a delight and I enjoyed each and every moment of the course. My mind now feels at complete ease and I feel ready and prepared to start implementing what I learned into my business.”
Jess Donnelly, artist and illustrator
COURSE CHAPTERS
LESSON 1
💡 What is PR, why use it, and what role does it play for your small business?
LESSON 2
🧑💻 Research to set yourself up for success
LESSON 3
📣 Best opportunities for small businesses + how to use our opinions, expertise + stories
LESSON 4
🕵️ Who’s who (so you know who to send your pitch to) + how to find contacts
LESSON 5
🔎 Finding press opportunities + using journalist requests
LESSON 6
✍️ Planning the next steps in your PR journey
WHO IS IT FOR?
What will PR do for my small business?
Getting press features will help new people discover you, build your trust, and give you the opportunity to share your passions, opinions and creations with a wider audience.
Press Unwrapped is perfect for any small business owner – product, event, service or IRL – who wants an introduction to the media landscape or who has done a bit of press and wants to be more strategic + intentional about it this year.
If you find yourself confused by how the press works, I’ll break everything down and give you practical tasks for each lesson to help you get setup for PR.
I have a decade of experience in PR and communications and my expertise will help you whether you’re a complete beginner or an established business looking to develop your PR profile.
THE DETAILS
PRESS UNWRAPPED
💥 Almost 2 hours of video lessons on PR
💥 6 chapters to take you through the key press foundations
💥 6 tasks so you action each lesson
💥 Written text from each lesson provide a summary and reference for resources and links mentioned
💥 Pre-survey (Audit + Intention) and Post-survey (Reflect + Plan)
💥 £65
After purchasing you’ll receive an email with your course hub link 💌
All sales are final.
BUNDLE OFFER
Grab my visibility workshop, The PR Treasure Hunt, for only £20 when you buy Press Unwrapped
The PR Treasure Hunt has a treasure trove of ideas to help you get visible beyond social media. It covers collaborations, podcast guesting, speaking opportunities, guest articles, guest teaching, partnerships, press, listings and strategies to build visibility in your local area as well as online.
The PR Treasure Hunt (£35) + Press Unwrapped (£65) = £100 BUNDLE PRICE £85
“I really benefited from the wealth of knowledge Bridie brought to the course; I know so much more about how to use PR now.”
Hannah, mothers’ charity founder
“I love it when I come away from with a clear plan. It was perfect.”
Stacey, womenswear designer
“It was packed with useful tips and knowledge and I know I will have these resources available each time I work on my PR.”
Aggy, macrame + sound workshops
“It provided so much clarity on PR and how to tackle it. I was bursting with ideas by the end.”
Gaby, small business membership owner
MEET YOUR PR STRATEGIST
I’m Bridie 👋 and all I want is for you to feel confident promoting your small business
I’m here to show you how to grow, promote, and sustain your business by leveraging PR opportunities, so you’re not only relying on social media.
Everything I do is to help you promote your business – both what to actually say + showing you new ways to get more visibility.
I’ll show you how to:
✦ Think outside the box about new places you can get visible and grow your audience.
✦ Communicate your passion, experience and expertise to become the go-to in your field.
✦ Bring in opportunities like podcast guesting, collaborations and press features to raise your reputation.
Prior to Why You Create, I gained a decade of experience in PR and communications in some of the UK’s most progressive art galleries.
MORE PR SUPPORT
